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HomeWorkflowsReview Request Automation
Beginner

Review Request Automation

Automatically ask happy customers for Google reviews at the perfect moment — right after the job.

Setup difficulty: beginner
Home ServicesDentalLaw FirmsMed SpaReal Estate TeamsLocal Gyms & StudiosHospitality & Restaurants
Customer Service

The Problem

Online reviews are the #1 trust signal for local businesses. A plumber with 200 five-star reviews will out-convert one with 20 every time. The problem is that asking for reviews manually is awkward, easy to forget, and not scalable. An automated review request that fires 2 hours after a job is marked complete can double or triple your monthly review rate.

Best For

PlumbersHVACElectriciansRoofersDental officesMed spasAuto repairCleaning services

Workflow Steps

1

Trigger: job/appointment completed

In GHL or your CRM, mark the job or appointment as 'Completed'. This triggers the review workflow.

2

Wait 1-2 hours

Give the customer time to get home or settle in before you ask. Asking too immediately can feel transactional.

3

Send review request SMS

Text: 'Hi [Name]! We hope everything went well with your [service]. If we did a great job, we'd love a quick Google review — it means the world to us: [Google Review Link]'

4

Follow-up email (optional)

24 hours later, if no review was left (you can track clicks), send a follow-up email with the same link and a brief thank-you note.

5

Handle negative feedback

If you want to catch dissatisfied customers before they go public: send a 1-question survey first ('How did we do? 1-5 stars'). Only send the Google link to 4-5 star respondents. Route 1-3 stars to your manager.

Copy-Paste Templates

Use these templates as-is or customize for your business.

Review Request SMS
Hi [First Name]! Thanks for choosing [Business Name] — we hope everything went smoothly! If we did a great job, would you mind leaving us a quick Google review? It takes 30 seconds and means a lot: [Google Review Link]
Follow-up Email Subject
How did we do? [First Name]
Follow-up Email Body
Hi [First Name],

Thank you for trusting us with your [service type]. We hope you're happy with the result!

If you have a moment, we'd really appreciate a Google review — it helps other [city] homeowners find a business they can trust:

[Google Review Link]

Thank you,
[Your Name]
[Business Name]

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When NOT to Use This

Do not use automated review requests if your service involves sensitive or confidential matters (certain legal, medical, or financial services where clients may not want their engagement to be public). Also, never incentivize reviews — it violates Google's terms of service.

30-60-90 Day Implementation Plan

A phased approach to get this workflow running and delivering ROI.

Days 1–30

Set Up the Review Ask

  • Generate your Google Business review link (search 'Google review link generator')
  • Write your review request SMS and email templates
  • Set a trigger: send request 1-2 hours after job completion or checkout
  • Gate negative reviews: add a 1-5 star pre-survey, only send Google link for 4-5 stars
  • Test with 10 recent happy customers and measure completion rate

Days 31–60

Increase Volume & Quality

  • Add a gentle follow-up 48 hours later for customers who did not leave a review
  • Route 1-3 star pre-survey responses to your manager for personal follow-up
  • Train staff to mention the review text at checkout ('You will get a quick text')
  • Track reviews-per-week and average rating trend
  • Expand to a second platform (Yelp, Facebook, or industry-specific site)

Days 61–90

Build a Review Engine

  • Set a monthly review target (e.g., 20+ new Google reviews per month)
  • Create a leaderboard or incentive for staff who generate the most reviews
  • Use review keywords in marketing ('Our customers say...')
  • Build a dashboard: reviews requested vs. completed vs. average rating
  • Repurpose top reviews as social media content and website testimonials

Industry-specific versions

Same workflow, tuned for your niche with tailored copy, examples, and ROI numbers.

Review Request Automation for Home ServicesReview Request Automation for DentalReview Request Automation for Law FirmsReview Request Automation for Med SpaReview Request Automation for Real Estate TeamsReview Request Automation for Local Gyms & Studios

Estimate your ROI

Businesses that automate review requests typically see 3-5x more reviews per month compared to manual asking. A single new 5-star review has been shown to increase conversion rates for new leads by 5-8%. For a business converting 30 leads/month at $500 average job value, that's $750-1,200/month in additional revenue per review lift.

Drag the sliders to match your numbers
200
$150
2 pts
Estimated annual impact
$3,600
≈ $300/month · Holding on to 4.0 extra customers/mo worth $150/mo for ~6 more months each.
Capture this $3,600 — free 15-min audit

Back-of-the-envelope estimate for Review Request Automation. Real results depend on your customer base, offer, and implementation quality.

Want the full playbook?

Get our complete implementation guides with ready-to-import workflow templates.

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Works For

Home Services →Dental →Law Firms →Med Spa →Real Estate Teams →Local Gyms & Studios →Hospitality & Restaurants →

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