Automatically ask happy customers for Google reviews at the perfect moment — right after the job.
Google reviews decide which plumber, HVAC tech, or electrician a homeowner clicks first on the Maps 3-pack. A shop with 180 reviews at 4.8 stars beats a shop with 40 reviews at 4.9 every time. But home service techs are terrible at asking — they're climbing out of a crawlspace, the customer is handing them a check, and nobody wants to fumble a review ask. Automated review requests fix this by sending a text or email 2–4 hours after job completion, while the relief of a fixed water heater is still fresh. The best flows ask a private 1–5 rating first: 4–5s get routed to Google, 1–3s get routed to a private feedback form so problems get handled internally, not publicly.
A plumbing company in San Diego automated a post-job review text and went from 3 reviews a month to 22 a month in 90 days — enough to jump from #6 to #2 in the Maps pack for "plumber near me." An HVAC company in Charlotte uses a 2-question pre-filter ("How did we do?") and catches roughly 1 in 15 customers who'd have left a 3-star review, resolving it privately instead. A restoration contractor in Houston sends the review request from the lead tech's personal number with a photo — their response rate hit 41%, nearly triple the industry norm.
In GHL or your CRM, mark the job or appointment as 'Completed'. This triggers the review workflow.
Give the customer time to get home or settle in before you ask. Asking too immediately can feel transactional.
Text: 'Hi [Name]! We hope everything went well with your [service]. If we did a great job, we'd love a quick Google review — it means the world to us: [Google Review Link]'
24 hours later, if no review was left (you can track clicks), send a follow-up email with the same link and a brief thank-you note.
If you want to catch dissatisfied customers before they go public: send a 1-question survey first ('How did we do? 1-5 stars'). Only send the Google link to 4-5 star respondents. Route 1-3 stars to your manager.
Tuned for Home Services. Use as-is or adapt to your voice.
Hi [First Name], Carlos here from Bluewater Plumbing — hope the [service] is running great. Quick favor: how did we do, 1–5? If you've got 30 seconds for a Google review, it means the world to our crew: [review link]
Thanks for the honest feedback. Sounds like we missed the mark on [issue]. Can I call you today to make it right? Text back a good time or reply CALL and I'll ring in the next hour.
Hey [First Name], Carlos again — no pressure, just a quick bump in case my last text got buried. If [service] is still good, a quick Google review would help us a ton: [link]. If anything's off, text me and I'll get a truck back out.
Hi [First Name]! Thanks for choosing [Business Name] — we hope everything went smoothly! If we did a great job, would you mind leaving us a quick Google review? It takes 30 seconds and means a lot: [Google Review Link]
How did we do? [First Name]
Hi [First Name], Thank you for trusting us with your [service type]. We hope you're happy with the result! If you have a moment, we'd really appreciate a Google review — it helps other [city] homeowners find a business they can trust: [Google Review Link] Thank you, [Your Name] [Business Name]
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Do not use automated review requests if your service involves sensitive or confidential matters (certain legal, medical, or financial services where clients may not want their engagement to be public). Also, never incentivize reviews — it violates Google's terms of service.
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