Review Request Automation for Dental
Automatically ask happy customers for Google reviews at the perfect moment — right after the job.
Why this matters for Dental
Google reviews are how new dental patients choose — 88% of patients read reviews before booking a first exam, and the Maps 3-pack decides who gets the click. But dental front desks are the worst at asking: the patient is checking out, writing a $275 co-pay check, and nobody wants to awkwardly ask for a 5-star on top of that. Automated review requests fix this by sending a text 2–4 hours after the appointment, while the "no cavities" relief is still fresh. The best flows ask a private 1–5 first: 5-stars get routed to Google, 1–3s get routed to the office manager's inbox so clinical complaints get resolved privately instead of hitting your public profile. For specialties (ortho, implants, cosmetic), reviews drive case acceptance — a prospective Invisalign patient reading 200+ 5-star reviews is pre-sold before the consult.
Real examples from Dental
A general dental practice in Raleigh automated a post-hygiene review text and grew from 47 to 312 Google reviews in 14 months, jumping from page 2 to the Maps 3-pack for "dentist near me" and adding ~22 new-patient exams/month. A cosmetic dentist in Beverly Hills asks only after completed veneer cases (not hygiene) and captures 65% response rate with detailed case-story reviews that close new consults. A pediatric office in Houston lets the parent leave the review on behalf of the kid ("Emma loved Dr. Chen!") — higher response rate and reviews that resonate with other parents.
Workflow Steps
Trigger: job/appointment completed
In GHL or your CRM, mark the job or appointment as 'Completed'. This triggers the review workflow.
Wait 1-2 hours
Give the customer time to get home or settle in before you ask. Asking too immediately can feel transactional.
Send review request SMS
Text: 'Hi [Name]! We hope everything went well with your [service]. If we did a great job, we'd love a quick Google review — it means the world to us: [Google Review Link]'
Follow-up email (optional)
24 hours later, if no review was left (you can track clicks), send a follow-up email with the same link and a brief thank-you note.
Handle negative feedback
If you want to catch dissatisfied customers before they go public: send a 1-question survey first ('How did we do? 1-5 stars'). Only send the Google link to 4-5 star respondents. Route 1-3 stars to your manager.
Copy-paste templates
Tuned for Dental. Use as-is or adapt to your voice.
Hi [First Name], it's Bright Smile Dental — hope you're loving your clean teeth! Quick favor: how was your visit today, 1–5? If 4–5, we'd be so grateful for a quick Google review: [link]. It really helps other patients find us.
Thanks for the honest rating. Something didn't go right today — was it the wait, the cleaning, billing, or something else? Reply here or call Dr. Patel directly at 555-0100. We want to make it right before you leave.
Congrats on finishing your Invisalign, [First Name]! 18 months of work and that smile looks incredible. If you'd share your story in a Google review, it helps other patients nervous about starting treatment make the call: [link]
Hi [First Name]! Thanks for choosing [Business Name] — we hope everything went smoothly! If we did a great job, would you mind leaving us a quick Google review? It takes 30 seconds and means a lot: [Google Review Link]
How did we do? [First Name]
Hi [First Name], Thank you for trusting us with your [service type]. We hope you're happy with the result! If you have a moment, we'd really appreciate a Google review — it helps other [city] homeowners find a business they can trust: [Google Review Link] Thank you, [Your Name] [Business Name]
When NOT to use this
Do not use automated review requests if your service involves sensitive or confidential matters (certain legal, medical, or financial services where clients may not want their engagement to be public). Also, never incentivize reviews — it violates Google's terms of service.
Weekly workflow ideas for Dental
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