Analytics alternatives
Hotjar alternatives
The most-used analytics tools compared with Hotjar — pricing, strengths, and who each one is best for.
The 3 best alternatives to Hotjar
Each tool below is a same-category competitor. Click Compare for a side-by-side breakdown against Hotjar.
Free session recordings, heatmaps, and AI-powered insights from Microsoft — no limits, no tiers.
- Completely free, no caps
- AI behavior insights
PostHogFreemiumOpen-source product analytics with session recording, feature flags, and A/B testing in one platform.
- All-in-one analytics + flags + replay
- Open source and self-hostable
MixpanelFreemiumProduct analytics with AI insights — track user behavior, build funnels, and get explanations in plain English.
- Generous free tier
- Powerful funnels and cohorts
Not sure which is the right fit?
Browse our workflow library to see how each of these tools fits into real SMB automation stacks.