Hotjar
AnalyticsFreemiumVisit Site
Session recordings, heatmaps, and on-site surveys — see exactly how visitors use your website.
Overview
Hotjar captures anonymous recordings of visitors on your site (you see cursor movements, clicks, and scroll behavior), generates heatmaps of where attention goes, and triggers on-site surveys. Marketing teams use it to find conversion-killing UX bugs, optimize landing pages, and understand why visitors don't convert. Its AI now summarizes survey responses automatically.
Pros & Cons
Pros
- Watch real user sessions
- Heatmaps and click maps
- On-site surveys built in
- Free tier for testing
Cons
- Can slow down sites
- Privacy considerations
- Sample-based on lower plans