Contentsquare (formerly Hotjar)Freemium
Session recordings, heatmaps, and on-site surveys — see exactly how visitors use your website.
Analytics comparison
Contentsquare (formerly Hotjar) vs PostHog
Pricing, pros, cons, and ideal use cases — side by side.
PostHogFreemium
Open-source product analytics with session recording, feature flags, and A/B testing in one platform.
At a glance
| Contentsquare (formerly Hotjar) | PostHog | |
|---|---|---|
| Pricing | FreemiumHotjar's old plans were Basic free (35 sessions/day), Plus $32/month and Business $80/month; new accounts open on Contentsquare, whose free plan covers 200,000 sessions a month with a 15-day Growth trial, and whose paid plans were not re-verified in early October 2026. | FreemiumFree up to 1M events/month. Self-host free. Pay-as-you-go past free tier. |
| Category | Analytics | Analytics |
| Ideal for | EcommerceAgenciesSaaSAny SMB with a website | SaaSDevelopersProduct TeamsTech-forward SMBs |
Pros & cons
Contentsquare (formerly Hotjar)
Pros
- Watch real user sessions
- Heatmaps and click maps
- On-site surveys built in
- Free tier for testing
Cons
- Can slow down sites
- Privacy considerations
- Sample-based on lower plans
PostHog
Pros
- All-in-one analytics + flags + replay
- Open source and self-hostable
- Generous free tier
- Developer-friendly
Cons
- Requires technical setup
- Self-hosting has infra cost
- Interface is dense
Which should you choose?
Contentsquare (formerly Hotjar) is built around ecommerce; PostHog leans more toward saas. Shortlist the one whose strengths line up with your biggest constraint.
Still deciding between Contentsquare (formerly Hotjar) and PostHog?
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