HotjarFreemium
Session recordings, heatmaps, and on-site surveys — see exactly how visitors use your website.
Analytics comparison
Hotjar vs PostHog
Pricing, pros, cons, and ideal use cases — side by side.
PostHogFreemium
Open-source product analytics with session recording, feature flags, and A/B testing in one platform.
At a glance
| Hotjar | PostHog | |
|---|---|---|
| Pricing | FreemiumBasic free plan (35 sessions/day). Plus $32/month. Business $80/month. | FreemiumFree up to 1M events/month. Self-host free. Pay-as-you-go past free tier. |
| Category | Analytics | Analytics |
| Ideal for | EcommerceAgenciesSaaSAny SMB with a website | SaaSDevelopersProduct TeamsTech-forward SMBs |
Pros & cons
Hotjar
Pros
- Watch real user sessions
- Heatmaps and click maps
- On-site surveys built in
- Free tier for testing
Cons
- Can slow down sites
- Privacy considerations
- Sample-based on lower plans
PostHog
Pros
- All-in-one analytics + flags + replay
- Open source and self-hostable
- Generous free tier
- Developer-friendly
Cons
- Requires technical setup
- Self-hosting has infra cost
- Interface is dense
Which should you choose?
Hotjar is built around ecommerce; PostHog leans more toward saas. Shortlist the one whose strengths line up with your biggest constraint.