Microsoft Clarity
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Free session recordings, heatmaps, and AI-powered insights from Microsoft — no limits, no tiers.
Overview
Microsoft Clarity is the free alternative to Hotjar. Unlimited recordings, unlimited heatmaps, no caps. Its AI now generates insights from session data ('visitors on mobile struggle with checkout'), summarizes behavior patterns, and highlights rage clicks and dead clicks. For cost-conscious SMBs, it's hard to beat free with no compromises.
Pros & Cons
Pros
- Completely free, no caps
- AI behavior insights
- Heatmaps included
- GDPR/CCPA compliant
Cons
- Ties you to Microsoft ecosystem
- Less polished than Hotjar UI
- Integration with other tools is limited