Automatically text any caller who doesn't reach you — within 60 seconds of the missed call.
Every missed call is a missed opportunity. When a prospect calls your business and reaches voicemail, 85% won't leave a message and won't call back — they move on to your competitor. For home service businesses fielding 20-50 calls per day, a single missed-call text-back workflow can recover thousands in revenue per month by re-engaging callers before they've moved on.
Your phone system (GHL, Twilio, or a VoIP provider) detects when a call goes to voicemail or is not answered within a set number of rings.
A webhook or native GHL trigger fires immediately, passing the caller's phone number and timestamp to your workflow.
An automated SMS goes out: 'Hi, this is [Business]. Sorry we missed your call — how can we help? Reply here or call us back at [number].'
When the contact replies, the conversation is routed to your team inbox (GHL, Slack, or email) for a human to take over.
If no one is available, an AI can handle the first few messages — collecting the job type, address, and urgency before handing off to your team.
Use these templates as-is or customize for your business.
Hi, this is [Business Name] — sorry we missed your call! How can we help you today? Reply here or call us back at [Phone Number].
Still here if you need us! [Business Name] — [Phone Number]. We'd love to help with your [service type] needs.
In GHL: Workflow > Add Trigger > Inbound Call > Call Status = Missed. Add action: Send SMS using template above. Set delay: 1 minute.
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Don't use this if your business handles sensitive or confidential initial inquiries (e.g., mental health, certain legal matters) where an automated text response could feel inappropriate. Also skip it if your caller ID is often blocked or your phone volume is extremely low.
A phased approach to get this workflow running and delivering ROI.
Days 1–30
Setup & First Auto-Replies
Days 31–60
Optimize Response Flow
Days 61–90
Scale & Measure ROI
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