When should I NOT use this workflow?

Beginner

Missed-Call Text Back

Automatically text any caller who doesn't reach you — within 60 seconds of the missed call.

Setup difficulty: beginner

Home Services Dental Law Firms Med Spa Insurance Agencies Real Estate Teams Local Gyms & Studios

The Problem

Every missed call is a missed opportunity. When a prospect calls your business and reaches voicemail, 85% won't leave a message and won't call back — they move on to your competitor. For home service businesses fielding 20-50 calls per day, a single missed-call text-back workflow can recover thousands in revenue per month by re-engaging callers before they've moved on.

Best For

PlumbersHVAC companiesElectriciansRoofersDental officesMed spasLaw firms

Workflow Steps

Detect the missed call

Your phone system (GHL, Twilio, or a VoIP provider) detects when a call goes to voicemail or is not answered within a set number of rings.

Trigger the automation

A webhook or native GHL trigger fires immediately, passing the caller's phone number and timestamp to your workflow.

Send the text within 60 seconds

An automated SMS goes out: 'Hi, this is [Business]. Sorry we missed your call — how can we help? Reply here or call us back at [number].'

Route the reply

When the contact replies, the conversation is routed to your team inbox (GHL, Slack, or email) for a human to take over.

Optional: AI pre-qualification

If no one is available, an AI can handle the first few messages — collecting the job type, address, and urgency before handing off to your team.

Copy-Paste Templates

Use these templates as-is or customize for your business.

Initial Text Message

Hi, this is [Business Name] — sorry we missed your call! How can we help you today? Reply here or call us back at [Phone Number].

Follow-up (if no reply after 30 min)

Still here if you need us! [Business Name] — [Phone Number]. We'd love to help with your [service type] needs.

GHL Workflow Trigger (description)

In GHL: Workflow > Add Trigger > Inbound Call > Call Status = Missed. Add action: Send SMS using template above. Set delay: 1 minute.

When NOT to Use This

Don't use this if your business handles sensitive or confidential initial inquiries (e.g., mental health, certain legal matters) where an automated text response could feel inappropriate. Also skip it if your caller ID is often blocked or your phone volume is extremely low.