Automatically text any caller who doesn't reach you — within 60 seconds of the missed call.
Real estate leads die in minutes. A buyer who just saw a listing on Zillow and called the listed agent expects a callback in under 5 minutes — if not, they're on to the next agent on the MLS. Response-time studies peg real estate close rates at 21x higher when contacted in 5 minutes vs. 30 minutes. But buyer's agents are showing houses, listing agents are at listing appointments, and the team lead is on the phone with a lender. A missed-call text back catches the Zillow caller, the sign call, and the Facebook lead the moment they ring, qualifies them (buyer vs. seller vs. renter, price range, timeline), and either books a showing or routes them to the next available agent. It turns the "lead gen spend that doesn't convert" problem into a response-time problem you can actually solve.
A 12-agent team in Austin added missed-call text back to their Zillow number and recovered 34 leads the first month that had previously gone to voicemail — 9 booked showings, 3 closed on $400K+ homes. A listing-focused team in Denver auto-replies to sign calls with "Hi! Yes, the 4BR on Maple is still available — here's the listing and a link to book a tour today or tomorrow: [link]" and books 40% of sign calls without a human touch. A solo agent in Tampa uses missed-call text back as a buyer qualifier: it asks price range, timeline, and if they're pre-approved before the agent ever calls — saving her 5 hours a week on unqualified buyer calls.
Your phone system (GHL, Twilio, or a VoIP provider) detects when a call goes to voicemail or is not answered within a set number of rings.
A webhook or native GHL trigger fires immediately, passing the caller's phone number and timestamp to your workflow.
An automated SMS goes out: 'Hi, this is [Business]. Sorry we missed your call — how can we help? Reply here or call us back at [number].'
When the contact replies, the conversation is routed to your team inbox (GHL, Slack, or email) for a human to take over.
If no one is available, an AI can handle the first few messages — collecting the job type, address, and urgency before handing off to your team.
Tuned for Real Estate Teams. Use as-is or adapt to your voice.
Hi — thanks for calling about the home on [Street]! This is [Agent Name] with [Team Name]. Yes, it's still available at $[price]. Here's the listing with photos: [link]. Want to see it today or tomorrow? Reply with what works and I'll confirm in 5 min.
Hey — [Agent] here, you reached out about [Address]. Quick questions so I can match you right: (1) Are you pre-approved or paying cash? (2) Buying timeline — 30 days, 60–90, or 6+ months? (3) Any other areas besides [neighborhood]? I'll send a 3-home list that fits.
Hi! Sorry I missed you — it's after 9pm here. Tomorrow at 8am I'll call you personally, but if you want to get the ball rolling tonight: here's a link to start a home search filtered to [area/price]: [MLS link]. Reply PRIORITY if you need a home this month.
Hi, this is [Business Name] — sorry we missed your call! How can we help you today? Reply here or call us back at [Phone Number].
Still here if you need us! [Business Name] — [Phone Number]. We'd love to help with your [service type] needs.
In GHL: Workflow > Add Trigger > Inbound Call > Call Status = Missed. Add action: Send SMS using template above. Set delay: 1 minute.
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Don't use this if your business handles sensitive or confidential initial inquiries (e.g., mental health, certain legal matters) where an automated text response could feel inappropriate. Also skip it if your caller ID is often blocked or your phone volume is extremely low.
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