HubSpot
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Full-featured CRM with strong marketing automation — popular with B2B and professional services.
Overview
HubSpot is the go-to CRM for professional service firms — law firms, accountants, recruiters, and agencies. Its marketing automation handles email sequences, lead scoring, and pipeline management. The free CRM tier is genuinely useful, though the paid marketing tiers get expensive fast.
Pros & Cons
Pros
- Excellent free CRM
- Strong email automation
- Great reporting
Cons
- Paid tiers are expensive
- Overkill for very small businesses