AttioFreemium
An AI-native CRM built around data model flexibility, with call intelligence and agents on the higher tiers.
CRM comparison
Attio vs HubSpot
Pricing, pros, cons, and ideal use cases — side by side.
HubSpotFreemium
Full-featured CRM with strong marketing automation — popular with B2B and professional services.
At a glance
| Attio | HubSpot | |
|---|---|---|
| Pricing | FreemiumFree $0. Plus $44/user/mo ($35 annual). Pro $99/user/mo ($79 annual). Enterprise custom, annual only. Call intelligence, AI agents, and sequences require Pro or above. | FreemiumFree CRM for up to 2 users. Marketing Hub Starter lists at $20 per seat/month (a $7 promotional price was showing at the time of reading). Professional starts at $800/month on annual billing ($890 monthly) with 3 core seats and a required one-time $3,000 onboarding fee; Enterprise starts at $3,600/month with a $7,000 onboarding fee. As read on the vendor's Marketing Hub pricing page in early October 2026. |
| Category | CRM | CRM |
| Ideal for | B2B startups and scale-upsAgencies managing client relationshipsInvestors and dealflow teamsTeams outgrowing spreadsheets but not wanting HubSpot | Law FirmsAccountantsRecruitersInsuranceAgencies |
Pros & cons
Attio
Pros
- Highly flexible data model — shape it to your business
- Automatic contact and email sync with enrichment included on every tier
- Ask Attio AI search available even on free
- Real free tier makes evaluation cheap
Cons
- The AI features that justify the switch are Pro-tier at $99/user/mo
- Smaller integration ecosystem than HubSpot or Salesforce
- Flexibility means you have to design the data model yourself
- Enterprise tier is annual-commitment only
HubSpot
Pros
- Excellent free CRM
- Strong email automation
- Great reporting
Cons
- Paid tiers are expensive
- Overkill for very small businesses
Which should you choose?
Attio is built around b2b startups and scale-ups; HubSpot leans more toward law firms. Shortlist the one whose strengths line up with your biggest constraint.
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