Attio
CRMFreemiumVisit Site
An AI-native CRM built around data model flexibility, with call intelligence and agents on the higher tiers.
Overview
Attio is the credible modern answer to "HubSpot is too heavy and a spreadsheet is too light." It syncs contacts from email and calendar automatically, enriches records, and lets you shape the data model to your actual business rather than to a vendor idea of a sales pipeline — which is why it lands well with agencies, investors, and B2B teams whose object model is not leads-and-deals. Ask Attio (AI search and record creation) is available from the free tier; the AI that changes the workflow — call intelligence, agents, and personalized sequences — sits on Pro at $99/user/mo ($79 annual). That is the number to plan against, not the $44 Plus tier. Free tier is real, so evaluating it costs nothing but migration effort.
Pros & Cons
Pros
- Highly flexible data model — shape it to your business
- Automatic contact and email sync with enrichment included on every tier
- Ask Attio AI search available even on free
- Real free tier makes evaluation cheap
Cons
- The AI features that justify the switch are Pro-tier at $99/user/mo
- Smaller integration ecosystem than HubSpot or Salesforce
- Flexibility means you have to design the data model yourself
- Enterprise tier is annual-commitment only
Workflows that use Attio
Get a new AI workflow each week — many feature Attio and other tools in this category.