ServiceTitanEnterprise
The operating system for larger residential and commercial trades, now with AI analytics, an AI virtual agent, and AI-assisted dispatch.
Field Service comparison
ServiceTitan vs Workiz
Pricing, pros, cons, and ideal use cases — side by side.
WorkizEnterprise
Field service management for small trades with an AI suite — Genius Answering, Genius Scheduling, and Genius Marketing — sold as add-ons.
At a glance
| ServiceTitan | Workiz | |
|---|---|---|
| Pricing | EnterpriseNot published — demo and custom quote, generally annual and priced by technician count and module selection. Expect a real implementation fee on top of subscription. Ask which AI features (Titan Intelligence, AI Virtual Agent, Dispatch Pro) are included versus sold as add-ons. | EnterpriseNot published on Workiz's own site — Standard, Pro, and Ultimate plans all say "request pricing", and Genius Phone, Genius Answering, and Genius Marketing are add-ons quoted separately. Third-party reviews in 2026 report base plans in the $225-$325/month range for up to five users, with the phone module around $100/month and Genius Answering around $200/month; treat those as unverified until you have a written quote. |
| Category | Field Service | Field Service |
| Ideal for | Residential trades past roughly ten techniciansCommercial mechanical, refrigeration, and fire and life safety contractorsCompanies running service agreements and job costingMulti-location and private-equity-backed trades rollupsShops that have outgrown Housecall Pro or Jobber | Locksmiths, appliance repair, garage door, and junk removal businessesSmall HVAC, plumbing, and electrical shops under about ten techniciansTrades that want an AI receptionist inside their FSM rather than beside itFranchise and multi-location small operators |
Pros & cons
ServiceTitan
Pros
- Genuinely covers the whole trade business, not one slice of it
- AI runs on your own dispatch, pricing, and job history
- Dispatch Pro optimisation is a measurable margin lever at scale
- Deep marketing attribution back to booked revenue
- The default platform in the upper half of the trades market
Cons
- No published pricing and an annual contract
- Implementation is a multi-week project, not a signup
- Substantially overbuilt below about ten technicians
- AI features are layered on a platform commitment, not buyable standalone
- Switching cost once your job history lives inside it is severe
Workiz
Pros
- AI receptionist lives inside the same system as your dispatch board
- Lighter implementation than ServiceTitan
- Add AI modules incrementally rather than all at once
- Strong fit for the smaller trades ServiceTitan ignores
- Covers 50+ trade verticals
Cons
- No published pricing anywhere on the vendor's site
- Sticker price excludes the phone and AI modules that make it interesting
- Per-user cost above five users adds up fast
- Thinner reporting and job costing than ServiceTitan
- AI answering quality depends entirely on how the intake script is configured
Which should you choose?
ServiceTitan is built around residential trades past roughly ten technicians; Workiz leans more toward locksmiths, appliance repair, garage door, and junk removal businesses. Shortlist the one whose strengths line up with your biggest constraint.
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