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HomeToolsGorgias vs Fin (formerly Intercom)

Customer Support comparison

Gorgias vs Fin (formerly Intercom)

Pricing, pros, cons, and ideal use cases — side by side.

Gorgias logo
GorgiasPaid

Ecommerce helpdesk with AI agent — resolves up to 60% of common store questions using order data automatically.

Visit Gorgias
Fin (formerly Intercom) logo
Fin (formerly Intercom)Paid

AI-first customer messaging platform for support, onboarding, and engagement.

Visit Fin (formerly Intercom)

At a glance

GorgiasFin (formerly Intercom)
PricingPaidStarter $10/month for 50 tickets, Basic $60/month for 300, Pro $360/month for 2,000, Advanced $900/month for 5,000, Enterprise custom; annual billing is lower (Basic $50, Pro $300, Advanced $750). AI Agent is billed per automated interaction, $0.90 on annual or $1.00 on monthly billing, and each interaction also counts as a ticket. As read on the vendor's pricing page in early October 2026.PaidEssential $29 per seat/month, Advanced $85, Expert $132, all on annual billing ($39, $99 and $139 monthly). Fin AI Agent is $0.99 per outcome on every plan, and standalone Fin starts from $0.99 per outcome with a minimum monthly commitment. 14-day free trial. As read on the vendor's pricing page in early October 2026.
CategoryCustomer SupportCustomer Support
Ideal for
Shopify StoresEcommerceDTC Brands
SaaSEcommerceAgenciesTech Companies

Pros & cons

Gorgias

Pros
  • Ecommerce-native ticket context
  • AI Agent autonomously resolves tickets
  • Shopify data in every ticket
  • Good automation rules engine
Cons
  • Ticket-based pricing can surprise
  • AI resolutions billed separately
  • Less flexible than Zendesk for non-ecom

Fin (formerly Intercom)

Pros
  • Fin AI agent resolves tickets automatically
  • Combined support and marketing
  • Excellent product tours and onboarding
  • Modern, user-friendly interface
Cons
  • Pricing adds up quickly with AI resolutions
  • Can be expensive for high-volume support
  • Feature depth requires time to master

Which should you choose?

Gorgias is built around shopify stores; Fin (formerly Intercom) leans more toward saas. Shortlist the one whose strengths line up with your biggest constraint.

Still deciding between Gorgias and Fin (formerly Intercom)?

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