ClosePaid
A sales-first CRM with calling, SMS, and email built in, and Chloe — an AI sales agent that calls, qualifies, books, and updates the record — included on every plan.
CRM comparison
Close vs HubSpot
Pricing, pros, cons, and ideal use cases — side by side.
HubSpotFreemium
Full-featured CRM with strong marketing automation — popular with B2B and professional services.
At a glance
| Close | HubSpot | |
|---|---|---|
| Pricing | PaidSolo $19/user/month monthly or $9/user/month annual; Essentials $49 or $35; Growth $109 or $99; Scale $149 or $139. Chloe AI credits included per user per month: 500, 1,000, 1,500, and 2,000 by tier. Call Assistant add-on $50 per month per organization plus $0.02 per minute; calling and SMS usage is passed through at cost. As read on close.com/pricing in early October 2026. | FreemiumFree CRM for up to 2 users. Marketing Hub Starter lists at $20 per seat/month (a $7 promotional price was showing at the time of reading). Professional starts at $800/month on annual billing ($890 monthly) with 3 core seats and a required one-time $3,000 onboarding fee; Enterprise starts at $3,600/month with a $7,000 onboarding fee. As read on the vendor's Marketing Hub pricing page in early October 2026. |
| Category | CRM | CRM |
| Ideal for | Inside-sales teams whose reps are on the phone most of the dayRecruiting, insurance, and real estate teams running high-volume outreachAgencies that sell by calling leads within minutes of the form fillSmall teams that want an AI calling agent without buying a separate SDR tool | Law FirmsAccountantsRecruitersInsuranceAgencies |
Pros & cons
Close
Pros
- Native calling, SMS, and email — every touch logged automatically
- Chloe AI agent included on every plan, not a premium tier
- Full price ladder published
- Fast onboarding and data import, per reviewers
- Software Advice 4.7/5 on 164 reviews (third-party)
Cons
- Reporting is weak and search needs technical skill, per reviewers
- Rigid sales structure with low customization
- Chloe is English-only for now (US and Canada per third-party coverage) and has no independent critical reviews yet
- Calling and SMS usage is billed on top of the seat
- Wrong tool for teams that sell by email and marketing rather than phone
HubSpot
Pros
- Excellent free CRM
- Strong email automation
- Great reporting
Cons
- Paid tiers are expensive
- Overkill for very small businesses
Which should you choose?
HubSpot is the lighter-weight option (Freemium), while Close sits higher on the pricing ladder (Paid). Close is built around inside-sales teams whose reps are on the phone most of the day; HubSpot leans more toward law firms. Shortlist the one whose strengths line up with your biggest constraint.
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