ClayPaid
AI-powered data enrichment and prospecting — combine 100+ data sources into custom outbound lists.
Sales Intelligence comparison
Clay vs Lemlist
Pricing, pros, cons, and ideal use cases — side by side.
LemlistPaid
Cold email with AI personalization, video embedding, and LinkedIn automation in one platform.
At a glance
| Clay | Lemlist | |
|---|---|---|
| Pricing | PaidStarter $149/month. Explorer $349/month. Pro $800/month. Free trial available. | PaidStandard $39/month. Pro $69/month. Multichannel Expert $99/month. |
| Category | Sales Intelligence | Sales Intelligence |
| Ideal for | Sales TeamsAgenciesSaaSGrowth Teams | AgenciesSales TeamsSaaS FoundersB2B SMBs |
Pros & cons
Clay
Pros
- 100+ data provider integrations
- AI research agents
- Replaces multiple tools
- Powerful spreadsheet workflows
Cons
- Expensive for small teams
- Learning curve is real
- Credit-based across providers
Lemlist
Pros
- Creative personalization at scale
- LinkedIn + email combined
- Built-in lead database
- More affordable than Outreach
Cons
- Deliverability requires discipline
- Per-month pricing not per-user
- Cold outreach always has compliance risk
Which should you choose?
Clay is built around sales teams; Lemlist leans more toward agencies. Shortlist the one whose strengths line up with your biggest constraint.