Clay
Sales IntelligencePaidVisit Site
AI-powered data enrichment and prospecting — combine 100+ data sources into custom outbound lists.
Overview
Clay is a spreadsheet-meets-data-enrichment tool that pulls from 100+ providers (Apollo, ZoomInfo, LinkedIn, Clearbit, PredictLeads, BuiltWith) into one interface. Its AI agents handle research tasks like 'find the head of ops and pull their recent LinkedIn post.' Modern GTM teams use Clay to build hyper-targeted lists and personalize outbound at scale.
Pros & Cons
Pros
- 100+ data provider integrations
- AI research agents
- Replaces multiple tools
- Powerful spreadsheet workflows
Cons
- Expensive for small teams
- Learning curve is real
- Credit-based across providers
Workflows that use Clay
Get a new AI workflow each week — many feature Clay and other tools in this category.