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Clay

Sales Intelligence
PaidVisit Site

AI-powered data enrichment and prospecting — combine 100+ data sources into custom outbound lists.

Overview

Clay is a spreadsheet-meets-data-enrichment tool that pulls from 100+ providers (Apollo, ZoomInfo, LinkedIn, Clearbit, PredictLeads, BuiltWith) into one interface. Its AI agents handle research tasks like 'find the head of ops and pull their recent LinkedIn post.' Modern GTM teams use Clay to build hyper-targeted lists and personalize outbound at scale.

Pros & Cons

Pros

  • 100+ data provider integrations
  • AI research agents
  • Replaces multiple tools
  • Powerful spreadsheet workflows

Cons

  • Expensive for small teams
  • Learning curve is real
  • Credit-based across providers