ClayPaid
AI-powered data enrichment and prospecting — combine 100+ data sources into custom outbound lists.
Sales Intelligence comparison
Clay vs Outreach
Pricing, pros, cons, and ideal use cases — side by side.
OutreachEnterprise
Sales engagement platform with AI-powered sequencing, deal insights, and pipeline management.
At a glance
| Clay | Outreach | |
|---|---|---|
| Pricing | PaidStarter $149/month. Explorer $349/month. Pro $800/month. Free trial available. | EnterpriseContact for pricing. Typically $100-$160/user/month. |
| Category | Sales Intelligence | Sales Intelligence |
| Ideal for | Sales TeamsAgenciesSaaSGrowth Teams | Sales Teams (10+ reps)SaaSB2B Enterprises |
Pros & cons
Clay
Pros
- 100+ data provider integrations
- AI research agents
- Replaces multiple tools
- Powerful spreadsheet workflows
Cons
- Expensive for small teams
- Learning curve is real
- Credit-based across providers
Outreach
Pros
- Mature sequencing engine
- AI call assistant
- Deal intelligence
- Strong CRM sync
Cons
- Expensive
- Complex setup
- Too much for small teams
Which should you choose?
Clay is the lighter-weight option (Paid), while Outreach sits higher on the pricing ladder (Enterprise). Clay is built around sales teams; Outreach leans more toward sales teams (10+ reps). Shortlist the one whose strengths line up with your biggest constraint.