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Lemlist

Sales Intelligence

Cold email with AI personalization, video embedding, and LinkedIn automation in one platform.

Overview

Lemlist pioneered image and video personalization in cold email (e.g., a screenshot of the prospect's site overlaid with a handwritten note). It now also handles LinkedIn outreach, AI email drafting, and an AI-powered lead database. Agencies and SaaS founders use it as a smaller, more creative alternative to Outreach.

Pros & Cons

Pros

  • Creative personalization at scale
  • LinkedIn + email combined
  • Built-in lead database
  • More affordable than Outreach

Cons

  • Deliverability requires discipline
  • Per-month pricing not per-user
  • Cold outreach always has compliance risk