AvocaEnterprise
An AI front office built specifically for the trades — answers every inbound call, books the job, and scores your CSRs on the same recording.
Communication comparison
Avoca vs Quo (formerly OpenPhone)
Pricing, pros, cons, and ideal use cases — side by side.
A shared business phone number for small teams, with an AI agent named Sona that answers calls around the clock on every plan.
At a glance
| Avoca | Quo (formerly OpenPhone) | |
|---|---|---|
| Pricing | EnterpriseNot published — demo and custom quote. Expect mid-hundreds to low-thousands per month depending on call volume and seat count. Ask specifically whether CSR coaching seats are priced separately from the AI agent. | PaidStarter $19/user/month monthly, $15 annual. Business $33/month, $23 annual. Scale $47/month, $35 annual. The Sona AI agent is included on all plans with 1,000 automation credits per month (roughly 10 calls); AI call summaries and transcripts cover Sona-handled calls on Starter and all calls on Business and Scale. AI call tagging is Scale-only. |
| Category | Communication | Communication |
| Ideal for | HVAC, plumbing, and electrical contractorsPest control and roofing companiesGarage door and home remodeling businessesAny home services shop already on ServiceTitan or Housecall Pro | Solo operators and teams under about 20 peopleBusinesses that run on texting as much as callingAgencies and consultancies needing a shared client-facing numberAnyone who wants published pricing instead of a demo call |
Pros & cons
Avoca
Pros
- Purpose-built for the trades, not a generic voice agent
- Native ServiceTitan, Housecall Pro, and FieldRoutes integrations
- Doubles as a CSR quality-assurance and coaching system
- SOC 2 Type 2 certified
- 24/7 inbound coverage plus outbound reactivation campaigns
Cons
- No public pricing — every deal is a sales conversation
- Only worth it if your CRM is on the supported list
- Vertical focus means it is the wrong tool outside home services and adjacent trades
- Coaching value depends on you actually running the review cadence
Quo (formerly OpenPhone)
Pros
- Full price ladder published — no demo required to evaluate
- AI phone agent included on every tier, not an add-on
- Shared inbox for calls and texts across the team
- Sub-$20 entry point on annual billing
- Connects to Claude and ChatGPT for analysing calls and contacts
Cons
- Included AI credits cover only about 10 calls a month — high call volume needs a different tool
- Full transcripts and summaries require Business or above
- Not a contact center: no advanced routing, queueing, or workforce management
- Recent rebrand means older documentation, integrations, and reviews still say OpenPhone
Which should you choose?
Quo (formerly OpenPhone) is the lighter-weight option (Paid), while Avoca sits higher on the pricing ladder (Enterprise). Avoca is built around hvac, plumbing, and electrical contractors; Quo (formerly OpenPhone) leans more toward solo operators and teams under about 20 people. Shortlist the one whose strengths line up with your biggest constraint.
Still deciding between Avoca and Quo (formerly OpenPhone)?
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