Avoca
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An AI front office built specifically for the trades — answers every inbound call, books the job, and scores your CSRs on the same recording.
Overview
Avoca is the clearest example of vertical voice AI beating horizontal voice AI on the thing that actually matters: booking rate. Generic voice platforms give you a phone number and a prompt. Avoca ships knowing what a capacity-constrained HVAC dispatch board looks like, what a membership upsell sounds like, and how to write back into ServiceTitan, Housecall Pro, or FieldRoutes without a middleware layer. The second half of the product is the part owners underrate: because every call is already recorded and transcribed, Avoca scores your human CSRs against the same rubric it scores itself on, which turns the AI purchase into a coaching program. The company raised a $125M Series B at a $1B valuation and reports 1,000+ service businesses on the platform. Buy this instead of a general voice agent if you are in the trades and your CRM is on the integration list; buy Vapi or Retell instead if you need to build something the vertical product will not do.
Pros & Cons
Pros
- Purpose-built for the trades, not a generic voice agent
- Native ServiceTitan, Housecall Pro, and FieldRoutes integrations
- Doubles as a CSR quality-assurance and coaching system
- SOC 2 Type 2 certified
- 24/7 inbound coverage plus outbound reactivation campaigns
Cons
- No public pricing — every deal is a sales conversation
- Only worth it if your CRM is on the supported list
- Vertical focus means it is the wrong tool outside home services and adjacent trades
- Coaching value depends on you actually running the review cadence
Workflows that use Avoca
Get a new AI workflow each week — many feature Avoca and other tools in this category.