AttioFreemium
An AI-native CRM built around data model flexibility, with call intelligence and agents on the higher tiers.
CRM comparison
Attio vs Close
Pricing, pros, cons, and ideal use cases — side by side.
ClosePaid
A sales-first CRM with calling, SMS, and email built in, and Chloe — an AI sales agent that calls, qualifies, books, and updates the record — included on every plan.
At a glance
| Attio | Close | |
|---|---|---|
| Pricing | FreemiumFree $0. Plus $44/user/mo ($35 annual). Pro $99/user/mo ($79 annual). Enterprise custom, annual only. Call intelligence, AI agents, and sequences require Pro or above. | PaidSolo $19/user/month monthly or $9/user/month annual; Essentials $49 or $35; Growth $109 or $99; Scale $149 or $139. Chloe AI credits included per user per month: 500, 1,000, 1,500, and 2,000 by tier. Call Assistant add-on $50 per month per organization plus $0.02 per minute; calling and SMS usage is passed through at cost. As read on close.com/pricing in early October 2026. |
| Category | CRM | CRM |
| Ideal for | B2B startups and scale-upsAgencies managing client relationshipsInvestors and dealflow teamsTeams outgrowing spreadsheets but not wanting HubSpot | Inside-sales teams whose reps are on the phone most of the dayRecruiting, insurance, and real estate teams running high-volume outreachAgencies that sell by calling leads within minutes of the form fillSmall teams that want an AI calling agent without buying a separate SDR tool |
Pros & cons
Attio
Pros
- Highly flexible data model — shape it to your business
- Automatic contact and email sync with enrichment included on every tier
- Ask Attio AI search available even on free
- Real free tier makes evaluation cheap
Cons
- The AI features that justify the switch are Pro-tier at $99/user/mo
- Smaller integration ecosystem than HubSpot or Salesforce
- Flexibility means you have to design the data model yourself
- Enterprise tier is annual-commitment only
Close
Pros
- Native calling, SMS, and email — every touch logged automatically
- Chloe AI agent included on every plan, not a premium tier
- Full price ladder published
- Fast onboarding and data import, per reviewers
- Software Advice 4.7/5 on 164 reviews (third-party)
Cons
- Reporting is weak and search needs technical skill, per reviewers
- Rigid sales structure with low customization
- Chloe is English-only for now (US and Canada per third-party coverage) and has no independent critical reviews yet
- Calling and SMS usage is billed on top of the seat
- Wrong tool for teams that sell by email and marketing rather than phone
Which should you choose?
Attio is the lighter-weight option (Freemium), while Close sits higher on the pricing ladder (Paid). Attio is built around b2b startups and scale-ups; Close leans more toward inside-sales teams whose reps are on the phone most of the day. Shortlist the one whose strengths line up with your biggest constraint.
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