Free session recordings, heatmaps, and AI-powered insights from Microsoft — no limits, no tiers.
Analytics comparison
Microsoft Clarity vs Rilla
Pricing, pros, cons, and ideal use cases — side by side.
RillaEnterprise
Records in-person sales conversations so managers can run "virtual ridealongs" instead of physically driving to appointments.
At a glance
| Microsoft Clarity | Rilla | |
|---|---|---|
| Pricing | FreeFree forever with no limits. | EnterpriseNot published — demo and custom quote, typically priced per rep per month. Setup is quoted at roughly two hours. |
| Category | Analytics | Analytics |
| Ideal for | Any SMB with a websiteEcommerceBootstrapped Startups | Home services and remodeling companies with in-home salesDental practices working on case acceptanceSenior living and multifamily leasing teamsAuto repair service advisorsAny business where the close happens face to face |
Pros & cons
Microsoft Clarity
Pros
- Completely free, no caps
- AI behavior insights
- Heatmaps included
- GDPR/CCPA compliant
Cons
- Ties you to Microsoft ecosystem
- Less polished than Hotjar UI
- Integration with other tools is limited
Rilla
Pros
- Fills a real gap: conversation intelligence for in-person sales
- Multiplies manager coaching capacity roughly 4x
- Scores against your own process and top performers, not a generic rubric
- Fast setup relative to most sales-enablement tooling
Cons
- No public pricing
- Value is entirely gated on managers doing the reviews
- Recording in-person conversations raises consent questions — check your state two-party consent rules before rollout
- Vendor-reported result claims are unaudited
Which should you choose?
Microsoft Clarity is the lighter-weight option (Free), while Rilla sits higher on the pricing ladder (Enterprise). Microsoft Clarity is built around any smb with a website; Rilla leans more toward home services and remodeling companies with in-home sales. Shortlist the one whose strengths line up with your biggest constraint.