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HomeToolsMailchimpAlternatives

Marketing alternatives

Mailchimp alternatives

The most-used marketing tools compared with Mailchimp — pricing, strengths, and who each one is best for.

Back to MailchimpAll Marketing tools

The 7 best alternatives to Mailchimp

Each tool below is a same-category competitor. Click Compare for a side-by-side breakdown against Mailchimp.

  • Klaviyo logo
    KlaviyoFreemium

    AI-powered email and SMS platform built for ecommerce — Shopify integration and predictive segmentation.

    • Best ecommerce integrations
    • Predictive AI features
    Compare to MailchimpVisit
  • ManyChat logo
    ManyChatFreemium

    Chat marketing automation for Instagram, WhatsApp, and Facebook Messenger — the SMB favorite for social commerce.

    • Meta-approved Instagram automation
    • Generous free tier
    Compare to MailchimpVisit
  • ActiveCampaign logo
    ActiveCampaignPaid

    Advanced email marketing and automation platform that combines email, CRM, and sales automation.

    • Best-in-class automation builder
    • Built-in CRM
    Compare to MailchimpVisit
  • Attentive logo
    AttentiveEnterprise

    Enterprise-grade SMS marketing for ecommerce — AI-powered segmentation, journeys, and compliance automation.

    • Enterprise-grade SMS features
    • Compliance automation built in
    Compare to MailchimpVisit
  • Drift logo
    DriftEnterprise

    Conversational marketing platform — AI chatbots and live chat built for B2B pipeline generation.

    • Mature B2B chatbot platform
    • Meeting booking built in
    Compare to MailchimpVisit
  • Postscript logo
    PostscriptPaid

    SMS marketing platform built exclusively for Shopify — AI flows, campaigns, and subscriber-level personalization.

    • Native Shopify integration
    • Quick setup
    Compare to MailchimpVisit
  • Surfer SEO logo
    Surfer SEOPaid

    Data-driven SEO content optimization tool that tells you exactly what to include to rank.

    • Data-driven content optimization
    • Real-time content scoring
    Compare to MailchimpVisit

Not sure which is the right fit?

Browse our workflow library to see how each of these tools fits into real SMB automation stacks.

Browse workflowsAll Marketing tools