11xEnterprise
AI digital workers for go-to-market — Alice runs outbound across email, phone, LinkedIn, and SMS; Julian answers and qualifies inbound calls.
Sales Intelligence comparison
11x vs Artisan
Pricing, pros, cons, and ideal use cases — side by side.
ArtisanEnterprise
An AI BDR — "Ava" — that sources leads from a 250M+ contact database, runs multichannel sequences, and books meetings autonomously.
At a glance
| 11x | Artisan | |
|---|---|---|
| Pricing | EnterpriseNot published — demo and custom quote. Expect pricing to be framed per digital worker rather than per seat. Ask what is included versus metered (enrichment credits, phone minutes, mailbox count) and negotiate a paid pilot with an exit before an annual commitment. | EnterpriseNot published — pricing is quoted after a demo, typically as a monthly platform fee that compares against a loaded BDR salary. Ask what is included in contact credits versus billed separately. |
| Category | Sales Intelligence | Sales Intelligence |
| Ideal for | B2B sales teams with an existing, working outbound motionRevOps teams consolidating a sprawling prospecting stackGrowth teams that need inbound calls qualified around the clockCompanies with more pipeline demand than SDR headcount | Startups building pipeline without hiring BDRsMid-market sales teams increasing pipeline per repEnterprise outbound programs needing security controlsAgencies running outbound for clients |
Pros & cons
11x
Pros
- Covers research, personalisation, and multichannel execution in one system
- Handles both outbound (Alice) and inbound qualification (Julian)
- Genuinely reduces tool count for teams running five or six GTM point tools
- Works channels most AI SDRs skip, including phone and WhatsApp
Cons
- No published pricing
- The AI SDR category has a documented retention problem — insist on a pilot
- Deliverability, LinkedIn limits, and TCPA exposure remain yours
- Output quality collapses without a well-defined ICP and offer
- Meetings booked is a vanity metric; hold the vendor to meetings held
Artisan
Pros
- Owns data, sequencing, and deliverability in one stack
- 250M+ verified B2B contacts included rather than bolted on
- Automatic message testing and optimization
- SOC 2 Type II with SSO, SAML, and SCIM
- Respects existing CRM account ownership
Cons
- No public pricing
- A vague ICP produces spam at scale and damages domain reputation
- Replaces the mechanical half of an SDR, not the judgment half
- Cold outbound regulation varies by jurisdiction — check GDPR and CAN-SPAM exposure
Which should you choose?
11x is built around b2b sales teams with an existing, working outbound motion; Artisan leans more toward startups building pipeline without hiring bdrs. Shortlist the one whose strengths line up with your biggest constraint.
Still deciding between 11x and Artisan?
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